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The difficulty in validating depends on the hypothesis itself - sometimes the research is very clear but sometimes the results are ambiguous. That's why the Xs can always move both ways.

You can use this with both qualitative and quantitative methods, the important thing is that the outcomes of these methods are continually fed back into the framework.

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Daniel Westerlund
Daniel Westerlund

Written by Daniel Westerlund

Strategic Designer at MVP Factory in Berlin. Building digital products and ventures for friendly clients.

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